Persia White

FOR IMMEDIATE RELEASE

“WANTING” THE FIRST SINGLE FROM PERSIA WHITE’S DEBUT ALBUM PREMIERES WEDNESDAY OCTOBER 7

Persia Takes Us On a Journey to Her Center of Desire In Debut Album MECCA

Los Angeles, CA – October 6, 2009 – Actress, singer and activist Persia White is premiering the first single from her debut album, Mecca, on Wednesday, October 7th 2009. Titled “Wanting,” the song is the first step in the yearning, aural journey that is Mecca. The single and album will be released digitally on iTunes, Nokia, Amazon mp3, Shockhound, Rhapsody, Amie Street and more. The complete Mecca will be released on Persia’s birthday, Sunday, October 25th.

The Webster’s Dictionary definition of Mecca is “a place that attracts people of a particular group or with a particular interest. A center of great desire.” Explains Persia, “Mecca is a story of birth, a ruff guide through the journey of my life, encompassing many of my phases. No regrets. It's all positive in my heart yet it’s also a little melancholy.” Though Mecca is the tale of her life’s journey, getting to the point of creating this body of work has been a journey as well. Best known for her role in the CW series “Girlfriends,” Persia initially set out to be a recording artist and performer. After moving to LA and rejecting several album deals for lack of creative control in the contracts, Persia grew her songwriting and composing talents on the backburner while building her acting career. Says Persia, “When I make music I want it to be honest and to be me. I wanted to wait and do it the way I felt it should be in my heart. I’m so grateful to finally be in a place to release my own, honest work.”

Mecca is a sprawling, twelve track album, combining a number of genres, including electronica and trip-hop and including elements of blues and prog-rock. Music aficionados will hear the influence of Bjørk and Massive Attack underneath Persia’s mysterious aural landscapes.

The album has several guest stars, including ex-fiancé Saul Williams on the intense, drum-driven “Receive” and the electric beats of “Danger.” Being released for the first time ever are two songs featured on the TV show Girlfriends: the gut wrenching “Choices” along with “Past Mistakes,” and “Tease,” featuring the father of Trip-hop TRICKY. Several haunting collaborations (including the first single “Wanting, ” and the tracks “Haunt,” “Receive” and “Perfect”) were the result of co-writing with producer/musician Ric Alien. Persia has worked with great artists such as Gary Wallis of Pink Floyd, Dominique Miller of Sting, Jerome Dillon of Nine Inch Nails and Big Bio of Outcast. Persia has also written soundtrack music for three Independent films. The overall album was produced by Persia herself, mixed by the legendary Dave Way and mastered by (BigBass) Brian Gardner. For more information, visit www.myspace.com/persiawhite.

ABOUT PERSIA
In one word, Persia White is prolific. An actress, musician, producer and animal rights activist, she is best known for her lead in the popular CW series “Girlfriends.” Driven by her passion to change the world, Persia co-produced the award winning documentary film “Earthlings” narrated by Joaquin Phoenix and is involved in the series “Whale Wars” on Animal Planet. Persia is a Board member of the Humane Society of the United States as well as the Sea Shepherd Conservation Society. She is the co-founder of Echoed Images, a new production company whose mission is to create conscious, world-changing media. For more information about Persia, visit www.persiawhite.com and www.echoedimages.com